How to face the modern brand of war.docVIP

 PAGE \* MERGEFORMAT 11 How to face the modern brand of war It will be recalled the words of a famous - ‘If the strategy is wrong, it does not matter tactics right and wrong! ‘, Indeed, whether from ancient wars to modern war, are all excellent strategist emphasis on an accurate grasp of strategy and choice, because the wrong step could lead wiped out, all bets are off. Way back during the revolutionary period, is due to the Party Central Committee Chairman Mao formulated a ‘to rural areas surrounding the cities’ great strategic decision-making, it will eventually lead the Chinese revolution a new victory! Recently died down in the Gulf War, U.S. and British forces on the surface to achieve victory in the war, overthrew the dictatorship of the Saddam regime, but the real war is far from over, Sabouraud residual opened a prelude to a prolonged guerrilla war! The final winner, a time is difficult to determine. In shopping malls, such as the battlefield of today, the market competition has evolved into the brand of competition as the main form of competition pattern of competitive strategy of modern market brand in general, there are four forms, in fact sometimes cross the use of a market leader in brand strategy -- - a comprehensive defense strategy; two challengers for the market brand strategy - proactive strategies; three brand competition for the follow-up strategy - flanking a breakthrough strategy; 4 for Shiyibuque person - flexible guerrilla strategy. To know, whether in the battlefield or the shopping malls, a prerequisite for success is to first identify their real environment in which the specific location, followed by the actual situation and develop appropriate strategic decisions. From a market point of view the above picture look at the war model, the US-British coalition forces can be described as a strong brand, the defense strategy should be implemented to maintain its leadership position, but the best means of defense is a good offense, but