How to fight this year moon cakes lightning war-.docVIP

 PAGE \* MERGEFORMAT 4 How to fight this year moon cakes ‘lightning war’? Market Background Moon cake industry is a special industry, concentrated in August each year, in September the formation of a short-term market, but the size of the market than it is now in many emerging markets are big. Although such a large market size and good returns, but the moon cakes, the market belongs to the sudden death of the market, one-off August 15, mooncakes on the worthless, and the moon will not sell large enterprises the loss, many companies are not able to enter the moon cake market, the risk is relatively large. In recent years, relatively large moon cake market ups and downs, companies must have a strong overall market predictive ability, otherwise it is difficult to grasp this opportunity, if overly optimistic, the output exceeded the market demand, will cause a great waste; if the expected conservative , there may result in selling season has yet to come on out of supplies, the loss of good time. The root causes of these problems lies in mooncake industry mode of production, moon cakes, a generally hand-made using the traditional methods require a longer production cycle, we must prepare material in advance, ahead of a longer time for production; since the sales cycle is very short, pairs of pre-production requirements are very high, companies are often difficult to judge, out of supplies, and backlogs are inevitable, this is the moon on the market has always been difficult to resolve. Further that, because the mooncake industry sales cycle is very short, moon itself is not suitable for long-distance transport, the general enterprises are difficult to achieve cross-regional sales, moon cakes, the industry is difficult to form a national brand, regional brand and business generally, the scale difficult to bigger. However, a month’s market for one year than many do out of the market size is also large, the profit will be considerable, which for many start-ups are