How to extend prescription drug OTC.docVIP

 PAGE \* MERGEFORMAT 29 How to extend prescription drug OTC ‘China’s OTC market in recent years, showing a good momentum of rapid growth, whether in sales or the number of terminals, have maintained double-digit growth rate. Chinese pharmaceutical retailing with its huge market potential, reveals the unlimited business opportunities and vitality. Southern Medical Economic Institute forecast: in 2007 China’s OTC market will exceed 100 billion yuan, the overall pharmaceutical market in China will account for 30% of the share. Encounter difficulties of marketing of prescription drug production enterprises, in order to escape from ‘Red Sea’, the OTC as a ‘blue ocean’, how the prescription drug market, successful transition to the OTC has become the focus of a number of pharmaceutical companies. OTC product should possess attributes? OTC marketing models and marketing models of prescription drugs What is the difference? What kind of prescription drugs can bring to the OTC market expansion? The key success factors for market development What is this? ... ... ‘Chinese medicine man club’ at Tsinghua University forum, participants of you professional managers fully explore the ‘how to OTC prescription drugs to expand’! Time: March 30, 2007 Location: Tsinghua University Speaker: Pfizer Pharmaceuticals Guan Jie Kyushu Pass cattle are dry Expert chair: High Pu-Cai Forum organized by: Beijing litz pharmaceutical management consulting firm Co-organizers: ‘Sales and Marketing’ magazine Pfizer Pharmaceuticals Guan Jie A, prescription drug products into OTC products, the conversion of the product itself. China’s pharmaceutical market is changing very fast, each meeting of the world, China has always been to bring this market, we also attach great importance to the time in 2010, China’s pharmaceutical market will be ranked fifth in the world. Our retail growth rate in 17 percentage points, the hospital rate of increase in 12 percentage points. This shows that the OTC