How to evaluate a marketing program or promotion is valid-.docVIP

 PAGE \* MERGEFORMAT 11 How to evaluate a marketing program or promotion is valid? We would take a lot of indicators and research to evaluate the introduction of effective marketing programs and activities, such as new products, we will do all the test marketing activities or assessment activities to ensure the success of new listing, but in a lot of research and analysis, the results are not satisfactory, the introduction of new products with technical content nobody cares, shooting ads to spend huge amounts of money, lack of lackluster sales, end of promotional activities and public relations activities, few people participate in promotional activities delivery vehicles to take their house, but no one response. All these companies are consuming a lot of manpower, material and financial resources, but the right way, do quantum physics the “uncertainty principle”, can also test marketing is not right? In fact, the success or failure of marketing by various factors, but there are rules to follow: 1, whether the design of the program is a win-win solution? Enterprises in the development of marketing programs and plans, they often take into account the growth performance, and to develop a detailed operational outreach program, and in the process, it will involve and suppliers, distributors and consumer interests sometimes, if only to consider their own interests, while ignoring the interests of other stakeholders, even if the program again perfect for the business to bring another big short-term sales and market share, is also very dangerous. For example, in order to seize market share, BYD, constantly urging dealers Yahuo continuously by way of rebates and channel marketing, which allows the dealer all the limited liquidity into fixed assets, while the previous batch of goods is also did not sell it and developed a higher sales targets, frustrating some lousy dealers, financial chain almost broken, this has led to auto show held in Zhengzhou, Henan Provi