How to market new products marketing.docVIP

 PAGE \* MERGEFORMAT 13 How to market new products marketing ‘China business marketing problems’ investigative activities, so that we marketing to Chinese enterprises have a clear understanding of the status quo - Chinese enterprise marketing is still in start-up stage. A topic discussed in this chapter is to present, the enterprise is one more headache. Survey (3): Do you think that marketing is what several of the most difficult? 1.47.5% market expansion issues 2.48% of the identification and listing of new varieties of planning 3.30% listing of new products, market research 4.30% product and market positioning 5.47.5% on marketing management issues 6.13% product naming and registration of trade marks 7.11.3% product development issues The above seven problems are with the new product development and marketing related to these issues, this article will be market access, new products to market more comprehensive marketing plan to make a clear statement. First, the discussion on market access Market access is the enterprise according to their market expansion strategies for the decision to enter into the enterprise has not yet developed and a new regional or industry involved in the field of behavior and processes. This definition can be defined as follows: First, market access must be subordinated to corporate bottom-up and expansion of the overall strategy. When companies enter or exit the market should take into account the overall interests of enterprises, rather than from the existence of a separate enterprise strategy ‘to enter into the amp;quot;problem, namely, market access was never an isolated action or process. Second, market access must be focused on new markets, including regional, or industry, or both and it all. For the market, a market has been involved in additional activities, they should belong to the scope of market expansion, it is after the market entry process. Third, market access is an act, but also a process. Say it is