How to operate the supermarket.docVIP

 PAGE \* MERGEFORMAT 10 How to operate the supermarket As everyone knows, this is the ‘retail is king’ era. Hypermarket is a major retail formats. Although from the manufacturer to the consumer on this value chain, the value of the focus has been gradually down, but the standard for judging the value is always the hands of the hands of the ultimate consumer. Whether a product, service, or sales model, only to be recognized by consumers in order to win. First, referring to consumer values: market supply exceeds demand, consumers have too much choice. Fundamentally speaking, consumers will always be in the value and cost to find a balance between. But people have feelings, so in terms of cost and value of psychological factors between one another by inserting this line. Consumers often for psychological satisfaction, but rather the real value beyond the cost of pay in kind. For example, consumers trust the brand to the sense of vanity and other psychological sense of satisfaction, high-end stores to the consumers of leisure, pleasure, shopping and so mood and other psychological enjoyment. To ensure the credibility of large supermarkets to provide alternative goods space, non-stop promotion, profit-sharing and so on, which is why large-scale supermarkets than in local stores more attractive to consumers. Secondly, we take another look at the sales practices of stores. The advantage is that first of equal value through the economies of scale to minimize cost of goods. The second is to provide a safe, convenient and enjoyable psychological factors. Store sales model in a good balance between value and costs, the then firmly grasped the most popular consumer psychological factors, namely, high-paced society demands convenience, security, relaxing a consumer fashion, so to be consumers generally recognized. Again, we look at retail development. In the medium-sized cities, large supermarkets increasing intensity, with the large and medium sized supermarkets in the