How to reduce the frustration of building materials sales.docVIP

 PAGE \* MERGEFORMAT 4 How to reduce the frustration of building materials sales Observe the growth of sales process, many people started fearless, sales performance is also good, but the sales slowly to meet the bottleneck of performance rather than the beginning. Is the product of the problem? Not! The customer changed? Not! What is the reason? Mindset change is brought about frustration! In-store sales, “failure” likelihood of sales, while the proportion of signing the final few, especially in the building materials industry. This is because the demand for consumer sales vary widely, the brand’s total service capacity limitations. Not a single brand satisfy all customer needs, in the case of full market competition, many brands together to split a piece of cake, customers streaming phenomenon is obvious. every day the face of the customer refused and the customer always reasons for the refusal of several repeated The result is that sales staff stressed getting their own “is to convince consumers.” Imagine, when almost all say that your price is high, self-confidence can persist long? Zhongkoushuojin, product marketing bone destruction! Opposition or delay the customer is always high-sounding reasons, he must let the sales staff that is true, in order to protect their own “psychological security.” Customers will say “expensive,” “ugly,” “poor quality” “Do not worry,” “to talk” and so on. the face of these, rebuttal, to convince customers of the reason for the full, it looked so pale. sales staff will be regularly frustrated after being rejected, and the accumulation of frustration is the mentality negative. negative attitude is caused by customers fearful face, numbness, and reduced quality of service. So how to change this situation? First of all, is rejected from your “sell.” Standing in the position to satisfy their own interests to sell your products to customers, customers will subconsciously have risk awareness, in the psychological state of se