How to refined products the core of a selling point-.docVIP

 PAGE \* MERGEFORMAT 6 How to refined products the core of a selling point? Q: We are a beverage company, has developed a drink with a health care function, in which the main component in the juice from natural raw materials, long-term drinking, can be fit and healthy. Business equipment, all imported, the whole production line is very advanced and strong product development efforts, the project received gold medal at the provincial level scientific and technological achievements. Although our products have many advantages, but also found similar products on the market are more competitive phenomenon. I ask in such circumstances, how do we refine the core selling points of products, access to consumers? A: From a marketing From .com dimension is concerned, we will lead to products ‘best-selling, long pin, high-priced sales’ path is divided into ‘hardware’ support and ‘software’ upgrade: ‘hardware’ mainly from the corporate R amp;amp; D inputs, raw materials (primary, auxiliary) materials control, production equipment and other innovative products into the circulation before the rigid support; ‘software’ refers primarily to marketing mix, product positioning and refining the core selling point, the brand’s aspirations and dissemination of products trademarks and packaging, price temptation, channel distribution, terminal moving sales, promotions and other products in the market to promote circulation of the soft upgrade. ‘Hardware’ is ‘soft’ the cornerstone, leaving the former to talk about the latter, is like a castle in the air. For the beverage enterprises, the ‘hardware’ lay a solid foundation of basic circumstances, want to make sales continue to ‘blow’, optimize the ‘software’ has become a broken Bureau of pragmatic needs. ‘Product-core selling point’ of the refined product of the ‘static sales force’ system block surface occupies bit lean forward in a unique position to let their product really ‘moving sales’ up, a lot of connotation and extension lev