How to reduce marketing costs brand strategy.docVIP

 PAGE \* MERGEFORMAT 7 How to reduce marketing costs brand strategy Many people believe that the so-called strategy is very long-term, a strategy will think about a number of rich and powerful multinational corporations moving the first loss on the three to five years, a loss of hundreds of millions of dollars to fight lying on the floor after rival Zaiqu profit . Such as Siemens, Electrolux, Procter amp;amp; Gamble can first loss after five years of earnings. Therefore, many domestic entrepreneurs feel that strategy is the extravagance of the game is a rich man’s disease, strategies such as the castles in the air space Void. In fact, this is a misunderstanding, since it is the strategic business and brand building for long-term sustainable competitiveness, to do long-established, at least for the immediate want to live, we must continually accumulate to achieve strategic objectives. Survive or live a living are very happy, long-term strategy of re-touching is perfect and then a bunch of garbage. That the strategy of long-term interests of enterprises regardless of Zhigu short-term interests, it is a vulgarization of the strategy. The vast majority of Chinese companies may be more hope for the completion of this year’s profits, more concerned with profits maintain their survival and the formation of a certain degree of accumulation, on this basis, further consideration as the brand’s long-term development. Only based on the long-term, taking into account short-term interests of the brand strategy is the first-class brand strategy, if we can only resolve the long-term, such a brand strategy, at least not in conformity with China’s national conditions. Our brand strategy, marketing strategies must be with our national conditions, the domestic enterprise resource combining the actual financial resources of enterprises, brand-specific marketing capabilities and China market environment together. First-class brand strategy itself must first take into account shor