How to improve TV ad ratings.docVIP

 PAGE \* MERGEFORMAT 13 How to improve TV ad ratings Enterprises running TV ads has become an important economic source of television, it is no exaggeration to say that there is no running ads there will be no television’s survival. As television stations are concerned to improve their professional and market-orientation to help enterprises to improve their ad ratings, to cater for the corporate market and communication is also crucial. Overview of contemporary Chinese television channels, television advertising has become one indispensable element of the program, advertising and matching programs also need a lot of tacit understanding, as consumers watching television remote control has increasingly become the most vicious killer advertising, corporate run TV ads The nature and form of the best combination of television programs can also be set up. And advertising in the program schedule is not entirely reasonable, program ratings and advertising ratings deviated from the far today, increase your ad’s ratings, the audience in the ad time to prevent the replacement of channels, that is, to protect the interests of advertisers. For the media, improving advertising ratings, in essence, the rate of return in disguise to improve advertising is to make the effect of corporate advertising is reflected in a more objective reality. A certain degree, increase your ad’s upgrade of the ratings for the spread of the effect of media advertising an extremely important role. As a media operator, to continue to attract advertisers, the media delivery, to enhance the competitiveness of the media, on the one hand from the program to start, and deepen programs to be seen, increasing the attractiveness of programs for the audience; the other hand, also need to start advertising conduct scientific advertising strategic planning, forging excellent quality of advertising communication, thereby enhancing advertising ratings, keep the media business to sustainable development. First