How to increase the influence of the Chinese TV market in ASEAN.docVIP

 PAGE \* MERGEFORMAT 10 How to increase the influence of the Chinese TV market in ASEAN Today’s world, globalization of sight propagation has formed a cross-regional, cross-border, cross-national information exchange and sharing of new pattern whose economic strength, advanced means of communication, whose ability to communicate, who can be a broader cultural spread, will also be able to more effectively influence the world. In recent years, with the rise of China, the Chinese television media to participate in international cultural exchange is to highlight the ever-increasing influence in the world of Chinese culture to face the highly competitive international media markets, how to improve the communication capacities of the Chinese television in the ASEAN region Chinese culture can be more widely spread, and become an important topic in China’s TV media outreach in the new situation. The compatibility of the ASEAN Regional Multicultural Is located between the Pacific and Indian Ocean, Southeast Asia, is the meeting point of the continent of Asia and Oceania, but also an important link connecting South Asia, Northeast Asia, West Asia and Africa, Europe, Southeast Asia, Vietnam, Thailand, Malaysia, Singapore, Indonesia, the Philippines, 11 countries, the total population of about 565 million Chinese, overseas Chinese population of over 3000 million, is the world’s Chinese, the highest concentration of overseas Chinese, the largest number of regions. Southeast Asian countries, the political system there is a clear difference. Vietnam, Laos, the Communist Party under the leadership of the socialist countries, Singapore and East Timor is a parliamentary republic country, Indonesia, the Philippines, Myanmar is a presidential republic, Cambodia and Malaysia, Thailand, Brunei belonged to the monarchy. Southeast Asian countries, many ethnic, cultural resources are extremely rich national culture, religion, culture and Confucian culture here Mingled with t