How to improve your persuasive - apparel business design department is duty-bound (b).docVIP

 PAGE \* MERGEFORMAT 3 How to improve your persuasive - apparel business design department is duty-bound (b) Not long ago, I gave a women’s brands to do house Training the day before I found her a few retail outlets in the city made an unannounced visits, when I came to the center of her flagship store, a shopping guide to me introduce merchandise said: ‘This is our new spring and summer 2008, using the Mundell fabric, using the nano-technology,’ I said: ‘What is meant by Mondale? Nano-what is it? Is it sticky? ‘I asked slightly ridicule. Her look of confusion to say: ‘I do not know’. I said, ‘Why did you not know that you are experts’, she smiled: ‘what the experts, brick brick, the training was meant to say this, the product description is written so,’ Having this case, many readers will laugh. In fact, in the terminal, we often heard a lot of shopping guide, introducing the goods, the language is machine悈 , and blunt. The same as the endorsement does not mean to use their own words, very often their own are not very clear what their talking about, the customer may be even more puzzled. You say that such a description is convincing do? How can such a language touched them? The reason why this happens, I think the responsibility should not fall in the sales staff, then how can the goods to the customer an excellent introduction? Here to talk about my views: 1, we must first establish a concept, to give customers an excellent description of goods, not just the work of marketing department, but must be from the design department and marketing department to participate in the completion. 2, in the products listed at the beginning, the company design department to give shopping guide to conduct a focused product knowledge training. Here, I must emphasize that the design department’s staff to the shopping guide carefully extracted before the training to prepare, we should shopping guide as a customer, put the training on-site as a marketing site (this is espec