I did not pick up how the brand-.docVIP

 PAGE \* MERGEFORMAT 5 I did not pick up how the brand? Moderator: Li Gang Call Merchant: Harbin City, Wang Hongwei Recently, Harbin, a wine industry, dealers Mr.Wang a phone call to the Articles, in the phone Mr.Wang to us about his experience of a problem: some time ago he was an agent of a winery’s brand, However, after some operation, and no improvement. Would like to quit, may have invested a lot of money, a time helpless. A clear positioning of a clear-cut Hong-Wei Wang: I am a wine distributor in Harbin, over the years has been there from the big dealer delivery, make their own distribution. After such a long period of training, funding and channels, both feel a certain amount of accumulation, so we looked for a winery to do their own agency. However, due to this winery a smaller scale, well-known is not high, to operate in the market for some time not much improvement, how do I get out of this predicament? Moderator: Heilongjiang region, already a lot of real estate brands, but also the strength of the manufacturers had a lot of, so you encounter such a difficulty normal, a brand you want already in operation is not an easy thing. I suggest you the best before the operation and manufacturers conduct in-depth communication, clearly you want to operate the brand’s positioning, then you will know where the future direction of development, only the right guidance in order to have the right direction, can we talk aboutDevelopment . In addition, to as much as possible for manufacturers to apply for some materials, advertising support, in particular, need to be able to demonstrate some of their own personality-targeted ads. If you do not have a distinctive flag, your agent can not be a good brand with other brands on the local market distinguish are likely to be submerged in a flood of a number of brand competition, so naturally less developed. Concentrate efforts on the regional market segments Wang Hongwei: manufacturers could discuss, but I think si