Image Marketing Trilogy.docVIP

 PAGE \* MERGEFORMAT 12 Image Marketing Trilogy In recent years, with the increasingly fierce market competition, corporate marketing continue to develop. By means of the enterprise image, brand image, product image of the core composition of the image of the force to launch a marketing campaign - ‘image marketing’, have been embraced by the business community of all ages. So, how should the use of the image of corporate marketing, this means to improve their market competitive? I think we can start from three aspects. 1, for your business identify the compass: strategic positioning and image positioning 1, the strategic positioning is ‘skin’, the image positioning is ‘Mao’ Of life, the compass is more important than the clock. The clock on behalf of our various schedules, short-term objectives, activities, invitations, etc.; compass represents our values, principles, conscience, direction, and so on. For enterprises, the same way. The image of an effective marketing is based on an accurate image of the location of the foundation. And accurate image of the location which is the strategic positioning and accurate as the prerequisite. Therefore, to accurately identify the compass for the enterprise, it must be clear that the enterprise’s strategic positioning. May seem very simple, but in the real economic activities, many companies often is ‘only buried pull carts, not looking up road’, just want to make business bigger, as to what kind of enterprises should be Bancheng enterprises are not is very clear, so in the blind expansion of what money will do, could eventually be sleepwalk submerged in the ocean of the market economy. If the image orientation compared to ‘gross’, then the strategic positioning is the ‘skin’, the skin the hair stand? I have come into contact with an asset 320 million business. But this family has been established for more than three years of the enterprises in the course of business has no clear development of main industry and