Implantable ads Flaw.docVIP

 PAGE \* MERGEFORMAT 10 Implantable ad’s Flaw According to CCTV - Sofres Media Research report, only in 2006, the National Arts entertainment embedded ads nearly 1 billion yuan of output value. If you include online games, TV shows, movies and other carriers in the implanted-up ads, this figure will be greater, even more astonishing. As a working relationship, the author of the China Central Television, Hunan Radio and Television, Shanghai Media Group, Chongqing, and other television stations in 2007 an understanding of advertising bidding program. I found that almost all television stations to develop implantable advertising intentions. Implantable TV media advertising will become a new economic growth point and the development of hot spots. The face of this reality, I feel very embarrassed about: on the one hand, advertising has been implanted author’s research is one of eight years, his research finally recognized by the industry, in order to practice confirmed that gratifying; another respect, I feel very sad, which is implanted ads? Being so, implantable ads can live several years longer? Implantable ads inspired by the principles of modern medicine in the ‘transplant’. When carrying out organ transplants, implants must be integrated with the receptor and become indivisible whole. Otherwise, it will generate rejection, life-threatening. Similarly, the implantable advertising should address how an organic integrated into people’s daily lives this problem. Advertisements must be people’s learning, life, work, entertainment integration, in order to be widely accepted. Therefore, advertising must not be ignored but to seamlessly feed implanted into the media products or media environment, with the media story lines, character combination, in people enjoy the story, while advertising messages sneaking into the brain, in people ready to buy when the It also surfaced in front of which affect their purchasing decisions. [① ] other hand, our current so-called ‘em