Implantable advertising to create a drug big spread of new channels!.docVIP

 PAGE \* MERGEFORMAT 9 Implantable advertising to create a drug ‘big spread of’ new channels! For drug companies, this is the best of times, but also a worst era. Policy support and consumer demand, the release of a huge market capacity, and no one would like to share a piece of cake. But the drugs homogenization and policies, strict management, even if the drug spread seems even more important, so that the mass has become increasingly difficult. Would like to share cake, more and more difficult. From the Li Moran first one for the ‘39 Wei-tai’ endorsement, triggering a nationwide discussion; to this day, and then a big ‘wrist’ endorsement, consumers are indifferent, would like to change channels when switching channels. From that year three of the tabloid, banner add whitewashers, simple recipe for even reaching the annual sales of eight or nine billion, to today, Melatonin every year Guoyi the bombardment, volume growth is increasingly weak. The face of consumers mature, the impact of policies, dissemination of changes in the environment, medicine in the end of the how the spread can be 42 broadcast jin, Hua Xiaoqian doing big things then? Let us from this year’s CCTV advertising bidding chips in: Meet again at the end of the advertising, I can not sleep for pharmaceutical companies This year CCTV tender meeting, the pharmaceutical industry was more apparent than last year’s ‘deserted’ a lot. Since last year CONBA, Renhe Pharmaceutical, Guizhou Tongjitang, Pan Shou, Xi’an Huntoon and other medical favorites, hand in hand Yunnanbaiyao, Tong Ren Tang and other century-old brand and opt debut bidding to in this year’s press meet will be the pharmaceutical company has only threeHome . From last year Hengli Group 95 million yuan of the higher price under the 2006 first half of TV special theater naming rights, CONBA to 120 million yuan to become the pharmaceutical industry where the ‘standard king’, this year, we have shouted to change bid amount. Although th