Implantable advertising dilemma- contact point does not mean that all the.docVIP

 PAGE \* MERGEFORMAT 15 Implantable advertising dilemma: contact point does not mean that all the Hong Kong and Taiwan television media is becoming increasingly westernized, and whether it is Jade’s ‘sweet dishes big Checker’, or Taiwanese popular host Jacky Wu’s ‘Sun 8:00 the party’, are beginning to show more and more evident brand implant orientation. Almost every detail is a program around the ‘eating’ carried out by the ‘eating’ leads to a one snack bar, leisure Villas, food street, the hotel and the chef, and then bare hands to praise, in front of the cameras enjoy artifice. Few people believe that advertising, even when they are advertising, I think there will still have a lot of people look at, and this is the charm of implantable ads - the same advertising, traditional television advertising across the street like a mouse, turn Advertising time will not help pick up the TV remote control, can be implanted ad is different and humorous host, fun, interesting content, surprise scripts, like do not like bad if it tried. ‘Straightforward style’ and ‘readability’ ad performance on decline Highly sophisticated foreign media, programming and advertising are largely integrated, and when the audience with relish to her TV intoxicated with the story of a hero to save the United States when, chances are watching feature films on BMW’s new car market. ‘Be careful, do not be bad ads capture’, some anti-advertising forums, and always will see the phrase thriller-style floating ads. Unfortunately, however, it is difficult to resist the lure of television and Internet audience, or not help but look at news, interactive programs, television dramas, and even advertising, in a completely undetected manner, so that the audience keep track of. Naked forced the hard-style notice fewer and fewer ads, today’s television screens, such as the ‘gift Jiusong Melatonin’’store grand opening, lucky gift waiting for you to take’ other straight to the point type of ads have encoun