If Lu wine Yushuohaixiu.docVIP

 PAGE \* MERGEFORMAT 12 If Lu wine Yushuohaixiu Forum, the voice of the June 19, 2003, a lecture entitled ‘Qilu wine (white wine) Forum’ held in Jinan. In accordance with the media saying, ‘more than 100 veterans gathered liquor manufacturers Jinan, Qilu pulse root cause of the decline of white wine, a total business plan for the revitalization of Lu wine’. If the unprecedented shape. I participated in this forum. Forum, in the form of a very old-fashioned, according to host ‘pendulum difficult to find a cause, try to’ the requirements of the veterans to choose a few wineries to speak in just one morning, quite some Yushuihaixiu taste. We look at the statistics of wine Lu decay curve: According to statistics, in 2002, Shandong liquor leading enterprise efficiency continues to decline. White wine production in 2002, Shandong enterprises have more than 5000 tons of 38. 38 enterprises, production fell in 17, in which ‘Lu wine four families’ Lanling wine production by the Group in 2001 to 69,444 tons dropped to 48,802 tons; Jingzhi Group production of 27,693 tons by 2001 dropped to 20,232 tons ; Confucian family group production in 2001 dropped to 13.5 thousand tons to 5801 tons. In 2002 the sales income 3000 million yuan for enterprises 53. 53 enterprises, sales fell in 15, which dropped 25.14% Lanling Group, Jingzhi Group fell 24%, Confucian family group dropped 37.19%. Losses more than 5 million yuan of the enterprises 6, in which a loss of 36.5 million yuan Lan Ling Group, Confucian family group loss of 13.245 million yuan. In 2002, the Taishan San Miguel profit of 12,000 yuan source. From this forum, we heard the voice of the mainstream is called ‘the revenue with the system, the media in public opinion on the’ give Lu wine in order to support an attempt to make a comeback. This simplistic form of forums, seems to be a ‘grievances would be’ the pain of big v. institutional, corporate heavy burden of the pain persists in the form of small wineries in the p