Implementation of precise communication in fact you can.docVIP

 PAGE \* MERGEFORMAT 6 Implementation of precise communication in fact you can Doing the branding, marketing, crisis communication and public relations activities, the information is timely, comprehensive, and accurate communication to the target customers, we pursued every marketing person wants something, tell the truth is very difficult to do this, But as long as proper measures are not completely impossible. To implement precise communication, we must first remind ourselves of precision marketing. Precision Marketing (Precision marketing) is based on the accurate positioning, based on modern information technology to create personalized customer communication service system, to deliver measurable low-cost expansion of the road! From which we can easily find the implementation of accurate transmission (Precision transmit) provided that a clear brand positioning, the core of CRM (customer relationship management, the main theory is based on 4C (customer, cost, convenience, and communication. First, the implementation of clear and accurate communication on the premise that the brand positioning Many brands have a market orientation, the problem lies in the “second brand positioning”, such a phenomenon embodied in the national brands is particularly prominent. Such as a national brand to position itself as a high-end consumer groups in the main So many local agents will also be brand positioning in the high-end consumer groups in the main, this is not wrong, the problem is that in addition to high-end price to reflect the outside, the other unable to support its brand positioning, consumers felt that “second-class” or “third” of the display and service, selling it is “first class” price, can be described as unworthy of the name, eventually underachievement, who do not buy from you. I used to when doing GPS, the company will brand positioning in the low end, a local dealer operations are strong, comprehensive consideration, the brand was the second