If the dust has settled is.docVIP

 PAGE \* MERGEFORMAT 10 If the dust has settled is Cola has been available for about two years time, the industry peer commented a lot, or praise, or demoted, or deep or shallow, dreams of. In this paper on the dust settles, not that venture to domestic carbonated beverage industry, the competitive pattern of a conclusion. But taking into account the very cola from the listing date, about two years time, we can roughly see that Coca-Cola, Pepsi Cola, as well as three in the current competition in the carbonated beverage of their respective situation, in particular, is the current market position cola . It should be said, either from sales or from the marketing sense, is very cola in the market where competition is so fierce, dare hitches a ride a banner pole challenge to the international giants is already respectable regrettable, but more Moreover, very cola carbonated beverages have been in the domestic competition in the third world, there are one, All these are admirable. However, if we recall the following very cola market performance the past two years, we believe, very Cola could have done better. This article aims to sum up in three aspects of the author considers the very cola mistakes. If wrong, please correct me criticism. 1. Brand Positioning Any of a product must have its own brand positioning to make them different from any other product, any brand. Product brand positioning must be at least completely v. clear personality differences between products. Of course, the brand positioning involves many aspects to be comprehensive consideration. However, at least so necessary to take into account three factors: first, the product or industry characteristics; Second, the market gap; its three competitors. Moreover, these three factors is a close logical relationship, rather than the simple arithmetic sum. Industry characteristics required can be blunt instrument, brand positioning, market niches, brand positioning, identify the entry points require