I Overlord brand worry.docVIP

 PAGE \* MERGEFORMAT 10 I ‘Overlord’ brand worry Overlord that enable consumers first thought was ‘anti-off’, followed by Jackie Chan is its image of the spokesperson. This is also the King of all people talked about the success, but I visited the course in the market has found some puzzling phenomena, with their many years of market experience to judge the prospects for the development Overlord can not help but worry them. From the market situation, the sales are as follows Overlord is worrying phenomenon. 1, terminal sales of costly, and Procter amp;amp; Gamble and Unilever, SLEK brands such as first-line into a long-running ‘end money-burning war’; 2, the retail channels, products everywhere, in addition to a landmark anti-Overlord off products, product lines increased dramatically, Gleditsia, ginger, get rid of dandruff and other dazzling array of products; 3, the channel end of the retail outlets for the ‘anti-off’ products effects of feedback from word of mouth is not good, and there is vocal opposition of the trend; 4, channel product display too much retail outlets, but the selling is not very smooth movement. Faced with these problems, I can not help but focus on the features of the product together, because if these are local phenomena, then, is also debatable, but if it is the universality of the phenomenon, this thing is worth pondering the. Unfortunately, I research several provinces in the dealer’s sales really is the universal way is not ideal. Well, why? First of all, I believe that is the Overlord product planning out a problem. Overlord product lines from the planning point of view, anti-off of its high-end products, followed by a new product is and anti-off not the slightest notion of relations, including anti-dandruff, keep hair, hair care and so on each series of different categories of products. From the local observation of a few stores to see the sales statistics, sales and sales of King’s biggest strain is not the anti-off prod