Hyundai Department Store operators a major factor in the success of.docVIP

 PAGE \* MERGEFORMAT 5 Hyundai Department Store operators a major factor in the success of Hyundai Department Store operated a major factor in the success of the following areas: First, there must be a good business location. Hyundai Department Store is different from the warehouse-style supermarkets and other trend of marketing and location is very important, it can be said is the first point, the second, or point. Retail like to talk about ‘Circle’, while the business district must have a strong business climate, dense commercial passenger flow, in addition, ‘Circle’ will not become a ‘business’ circle, so the mall location, you must first to know whether the region suitable for shopping malls, and only then do Yetai of shopping malls, shopping malls, and so what location. But not a lot of properties can all be opened shopping malls. Second, the size of shopping malls to the right. No store is too small, too big no good. This mainly depends on the business district of the market capacity. Too small, the industry types is not complete, is difficult to reconcile commodity structure, operating costs are relatively high, diseconomies of scale, but also the inconvenience to shape the brand image; but the scale is too large, exceeding the market capacity of the business district, an oversupply, which will also result in waste of resources, low ping efficiency, cost and other disadvantages too. In many cities, shopping malls shopping malls too big cause of failure cases are not uncommon. Third, the mall Yetai choice, market positioning must be accurate. A particular business district, specific properties, specific sections can only select the appropriate trend of marketing and consumption in accordance with the Yetai function and the business district to conduct a reasonable level of consumption of market position. It all depends on the careful and detailed market research and decision-makers keen insight, to make it clear what the function is required for consu