If the meaning of marketing and optimization technique.docVIP

 PAGE \* MERGEFORMAT 12 If the meaning of marketing and optimization technique I know James is a phone sales elite turned out in Shanghai, the most well-known TV shopping platform for call center work, years ago dug a Shanghai private office supplies and equipment to do the company’s call center sales director. Sales channels mainly relied on direct mail Outbound Outbound Inbound customer service, and the original in the TV shopping industry, mainly rely on television advertising model Inbound not the same as ordering a return visit. Although the Group’s first-class call center hardware, but the mediocre performance of staff. Has not been a breakthrough. James can think of and have tried the following several methods, many approaches are also in the TV shopping industry, he had frequently used and effective. First, continue to find a more appropriate telephone sales staff Second, the continuous planning of new promotions and marketing activities Third, to ensure corporate data accuracy rate of 70% under the prerequisite of the issue will continue to increase the number of direct mail, but carried out for three months, the result is not bad. And, also caused a lot of negative effects. First: constant recruitment, get the old staff panic, because the number is group head of human resources control. If you come in a rookie, it means out of an old man. Who is not worried about their jobs? In the TV shopping industry, due to front a TV advertising campaign played in the development of the role of customers is very large, about the impact of staff turnover, and staff did not rely on direct mail marketing methods to communicate so much. So, copy the original industry experience, is not the right way. Second: The policy of continued new market activities, the starting point is good, but if poorly enforced, there is no patience, how can you determine whether the activities effective? In this connection, and TV shopping are completely different. TV shopping is a bi