In 2003 the work of the focus of the terminal solution of OTC assessment.docVIP

 PAGE \* MERGEFORMAT 10 In 2003 the work of the focus of the terminal solution of OTC assessment Recalling the history of efforts to end pharmacy, from the initial pharmacy hair hair products door fliers, posters amp;amp; Veg hang a promotional banner, transfer flag, Li Li a product promotion card, display panels, to product displays, cargo handling, placing product Model box Standees placed exquisite display Roll-up publicity, etc., to staff promotion, for cash, hair gifts, engage in points, staff training, staff social objectives. Terminal Work project is bigger and more diverse pattern is more concerned, OTC on behalf of the working strength is growing, preached the effectiveness of the market trend of getting worse and worse. As the current market environment, the product of media advertising investment is the increasing degree of risk, like, OTC drug stores, like the work of the terminal also faces huge investment of financial and human, and not to obtain the corresponding output effect, input Output increased risk. In order to avoid changes in the market environment brought about market risks, more and more small and medium sized pharmaceutical companies began to take the individual agents and large forms of marketing packages, to avoid business risks, make full use of social capital and human resources to develop new markets. But this sales model can not simply meet the pace of enterprise development and requirements. Such ambivalence has given rise to corporate decision-makers of the confusion and confused. How out of the fog? How to really find the current stage of development suited to the business marketing model? Let’s start thinking terribly upset the complex to disentangle, temporarily cast aside long-standing heavy burden of settling down and re-thinking the most simple and easy way to think about market issues we face, perhaps this When you suddenly see the light at once. The so-called ‘take a step back, brighter future’. Terminal What is thi