Indicate an effective method of product positioning.docVIP

 PAGE \* MERGEFORMAT 6 Indicate an effective method of product positioning Under normal circumstances, the enterprise’s products have a place in the minds of customers. This position may be customers using the product in the process of evolving. More important is the enterprise according to its own strategic objectives, through a certain way to effectively guide clients in order to make the products according to the established companies targeting. There are many ways to indicate product positioning, enterprises can be guided through advertising, you can also use prices, packaging and other factors to suggest that the intention of the enterprise’s product positioning and customer psychology to be effective communication. However, in practical work, not all of the positioning of enterprise products have been effectively hands. One of the main reasons is this: companies can not fully express its way to indicate the positioning of intentions, and customers in accordance with their hands only way to understand the positioning of companies, resulting in misunderstanding and communication to enable enterprises of products not in accordance with established strategic objectives, in the minds of customers to get a valuable position. Therefore, an effective product positioning to indicate the work of the enterprise product positioning in important aspects. In order to increase the effectiveness of hands, enterprises carrying out this work, we must note the following points: A signal to the appropriate product positioning should adhere to the principle is to ask the enterprise to target established as the standard, a signal to the process, seeks to avoid excessively high or low to indicate things to happen. One to adopt the ‘high-end product positioning’ and enterprises in a hint process, we must produce quality products, high price sales, distribution through high-level distributors, and through high-quality media for advertising. The use of ‘the mass of product pos