Industrial categories of the characteristics of large sales.docVIP

 PAGE \* MERGEFORMAT 4 Industrial categories of the characteristics of large sales According to my own practical experience and understanding of large products, the following categories of industrial products to mention a number of large personal views for the purpose of attracting valuable opinions and words. Fast moving consumer goods and industrial type large difference between the sales points: 1, from product marketing channels in terms of: The promotion of fast moving consumer goods model is based on the main channel, (for example: instant noodles), however, large industrial categories based on the basic model of product sales mainly direct. (For example: large-scale central air conditioning system) Second, the amount of product for analysis: Fast moving consumer goods less the amount of a single customer to make decisions faster, so one can handle almost; of industrial products, however, often is missing tens of thousands more are tens of millions of customers a longer period to make decisions that often require multiple communication and exchange in order to place an order. 3, from the size of the market prospects for Outlook: Fast moving consumer goods market is basically the general public, the group is more comprehensive coverage, most of the main consumer goods, however, industrial products is basically a special class of groups covered by groups of relatively simple, you can compare the market outlook wide. According to 1980 statistics, in the United States retail market for every one dollar of goods sold, wholesale and industrial supplies market, sold 3.9 U.S. dollars on the trade of goods. We can see that there is a people’s hard to see a strong team is a salesman of industrial products marketing operations on the battlefield. They deal with the huge market. That is to say, industrial supplies sales staff involved in her activities to the enterprise’s major economic problems, they should spend sufficient time and energy to do a good job o