Industrial marketing development trend- the value of transition from price competition to.docVIP

 PAGE \* MERGEFORMAT 12 Industrial marketing development trend: the value of transition from price competition to 1, the price war hazards: In March 1996, Changhong color TV substantial price cuts, the maximum drop to 18%. Color TV counterparts have followed the outbreak of the color TV industry price war, and quickly spread to other industries, such as microwave ovens, VCD, automotive, cashmere products, shopping malls and so on. It is noteworthy that people traditionally use high-cut the Chinese market, foreign investors have begun to Jianggeyiqiu, such as in 1997, POS commercial sales systems, cash registers IBM ‘small Yinlong’, NCB in 7445 a significant reduction in the prices of products such as; second half of 1996, the United States, Canada, South Korea to China dumping low-priced newsprint newsprint business. Around the price war, there are many worthy of in-depth study of the problem, around 2003, the local mobile phone price war, so that manufacturers can be said to be too proud, its heyday had occupied 60% domestic market share, ranking the top five brands in the local community accounted for 3. High market share, however, has failed to help them build long-term competitive advantage, as the international manufacturers Jedi counterattack, the local manufacturers to market quickly fell to the now lost half of the territory, at present only be a few still manage to maintain the profitability of several , a considerable part of which comes from overseas markets. Also on Without a foothold in the market as soon as possible after the emancipation of the machine will never be the argument is untenable. Or mobile phone, for example, as the market into those who, after Samsung, LG, and the initial performance of modest, but by virtue of sustained accumulation of inputs and technology, both South Korean manufacturers to the rapid rise in the short term, and now has to run in front of the original part of the manufacturers in Japan and Europe and the United