Industrial Marketing Strategy- Wei Kate play oligopoly Terminator (I).docVIP

 PAGE \* MERGEFORMAT 12 Industrial Marketing Strategy: Wei Kate play oligopoly Terminator (I) Now, then bring Lenovo’s “Mao Gongji” development strategy, it seems a bit rustic, but it is indeed typical of many consumer goods fortune path for SMEs: to rely on savings to channel resources, in the circulation of several aspects of the value chain to form certain competitiveness, and then expand the product line and brand pull, high tide caused the growth of enterprises. and started the path of industrial enterprises is very different, technological innovation is often the most direct trigger, driven by technological innovation and new solution program, is a small industrial enterprises to enter the field of vision to the client one of the most effective way. The value of technological innovation for customers, is a new consumer experience, for the harvest of industrial enterprises is a substantial market fission effect. Fissile effect size, can be tested by the following three elements. The first Can in-depth grasp of customer demand trends. technological advances increase customer value is only implemented in a pragmatic level, technology-driven small and medium enterprises, and ultimately be possible to qualify for the market-driven enterprise, the second, after the ability to achieve lower prices The universal application. a lot of new materials and new energy companies, to become the attractive prospect of a better reality technology, the cost of production and application must be in the best exhaust on the Zen into account, before the real heat of a market with a third whether it has a strong strategic management skills. garage-type R amp; D enterprise, the market will usher in a fast start after the scale of expansion, internal and external strategic management of enterprises will be increasingly complex, fine, industrial enterprises need to focus on technical and relatively static production management, “evolution” to the external market opportunities an