Industrial marketing trends- focus on long-term customer relationships establish strategic alliances.docVIP

 PAGE \* MERGEFORMAT 17 Industrial marketing trends: focus on long-term customer relationships establish strategic alliances Paoniu is product marketing. Love is the after-sales service. Marriage is the long-term customers. Customer Relationship Management there is a ‘love’. A successful customer relationship management, from product marketing to after-sales service, from the after-sales service and then to convince the other to become your long-term clients process. Of course, this inside, you have to do a good job every link, which is equivalent to the pursuit of love, like, you must go through Paoniu, love, marriage, and then arrived in the process of which you have to let your loved one satisfied before they can get what you want The. Therefore, customers are not we say that God is my wife! Expand customer difficult customers difficult to maintain, more sluggish economy, the more scarce client resources, so more and more popular customer relationship management. In the past, customer relationship management gives the impression that some high-tech firm to set up an associated with the management of IT technology, a new theory of its composition too much hype. However, from the global trend, more and more manufacturers have begun to wear the cloak of the service industry. In this era of scarce customers, what is the enterprise’s core competitiveness? For all enterprises, at least one essential, that is, the ability to manage customer relationships to a one-time clients into long-term customers, the long-term customers into loyal customers for life. From love into marriage. While the competition between domestic enterprises from low-cost strategy to focus on the transfer of a long-term customer relationship management 1, the customer is not how God it? Customer is God, is a very common business criteria, such as: each one into the store people can see: ‘1, the customer is always right; 2, the customer if there is an error, please refer to the first.