Ineffective marketing the company has to bear most of the responsibility.docVIP

 PAGE \* MERGEFORMAT 11 Ineffective marketing the company has to bear most of the responsibility One day, I received a Regional Director of the phone, and the recent difficulties encountered in the operation of the market. Friend inherited a salted fish market, the market five or six years, due to institutional reasons the company, another office manager for a term, iron barracks of soldiers, resulting in instability of the team. Dealers do not have confidence, and some slow-moving goods put half a year, and did not sell a bottle in the absence of consultation with the office a good premise, the dealer himself to return unmarketable goods manufacturers, but has yet to give manufacturers a replacement, Such contradictions create new companies, cooperation difficult to sustain. (A, distributor for return of 1, the company’s products in the listing process, or the promotion of new products through the efforts of some dealers to promote the backlog of some products, mainly for this reason that manufacturers design problem, there are good companies in the product development process there is a lot of problems in , there is a lot of behind closed doors, may be the product or products are not suitable for the area itself is a problem, in order not to affect the distributor of the company’s enthusiasm and the adverse effects of the market, should be addressed early or return. 2, the dealer in the purchase irrational, especially in the factory when a blind commitment to purchase or return, resulting in the product backlog items or expired. This is mainly because the manufacturers management measures in place, sales personnel are not responsible for, to solve this problem The best reason is that on the one hand to the dealer to share a little loss of return packaging, which allowed the purchase behavior becomes rational, the other to strengthen the management of sales staff, so that sales staff take responsibility for the dealer to make reasonable Cargo plans to