Innovation category N explosive power of the market.docVIP

 PAGE \* MERGEFORMAT 11 Innovation category N explosive power of the market First, the category of temptation Coke: a carbonated beverage, nutrition fast lane: a milk fruit juice, drink high-level support: a high-end drinking care products, anti-electric wall heater: a kind of safety device to the water heater, Hong fluttering: one can be that drink the cup of tea brewing ... ... the brand and product its unique name of the initiative and umbrella to become synonymous with a product category in the minds of consumers as a product category unique concept, which continued for companies to create huge market profits. Everyone wants their own to create a new product category and exclusive high share of the market in the world almost every industry, every company doing in efforts to rack their brains trying to expect in a competitive market in life and life to create the Red Sea a blue ocean market, thus, the concept of the product category has become many companies marketing planners the most vexing has been the most difficult to break through to break through a barrier. We all know the benefits of the new class, but not a person truly understand and master to create a new class of methods, from the perspective of anatomical thinking and the use of category planning experts in China, currently I am the only Kun, because most people think of the category and know the category is very narrow and shallow of because they do not know, research products category, must proceed from the human mind, because the only way we can more clearly understand that category in the minds of Chinese how to shape it! We humans always tend to think in the framework of the typical and most representative example of conceptualization, proved it is a typical example of this in mind we created its own classification system, while the classification ability is human by far the most efficient one of the basic functions, if there is no classification ability, our brains can not be run, w