Innovation and terminal information break through the blockade stores.docVIP

 PAGE \* MERGEFORMAT 11 Innovation and terminal information break through the blockade stores Terminal information was originally low-input, high output of campaigns, but with the large-scale terminal ever ‘kings’ and manufacturers increasingly fierce competition among the manufacturers cost of constant propaganda and Jian Zhang, manufacturers even more troublesome is that many stores for the whole image considerations, restrictions on manufacturers propaganda play terminal. However, taking into account the low-input and the most direct effect of publicity and the terminal manufacturers is still reluctant to give up the propaganda front, how to break through the store’s terminal publicity is good publicity blockade factories are urgent problems. Clear the terminal propaganda purposes Terminal close to the target consumer advocacy as the most forms of propaganda, its aim must be clear: First, identify the target consumer groups From the consumer’s shopping habits point of view, the majority of consumers shop will focus on 1-2 stores, then buy her goods are also sold in these two products within the store. Very few of these two stores to find the product can not buy in to change shopping areas. Therefore, your products, as manufacturers, the stores in which sales, that consumers store a fixed goal is your most valuable consumer group. For this group the most direct and most effective propaganda be sure it is in the stores of the publicity. Second, you can interact with the product In addition to the terminal I am afraid that other forms of propaganda and publicity are very difficult to interact with the product. For example, the product itself as part of the publicity. The product mix into a form together with publicity materials. A lot of the special exhibition rack with the product itself is an excellent form of propaganda. Third, increasing the possibility of purchase of the non-rational Through the analysis of consumers we know that, rational consume