Innovative interpretation of classic fashion Evian.docVIP

 PAGE \* MERGEFORMAT 6 Innovative interpretation of classic fashion Evian A successful enterprise is inseparable from innovation can be said that innovation is the soul of corporate brand marketing, but also to extend the product life cycle, effective way! There is no innovation, the brand will be aging; there is no innovation, enterprises will lose their life! And with 200 years of history, the world’s top mineral water brands - Evian, France that is known as an innovative force known to the world’s success stories. Evian mineral water, has been using the innovative interpretation of the fashion and classical, but also the achievements of a brand’s century-old legend. Comes from the French Alps, Evian natural mineral water are known for their world-renowned natural and pure, natural glacial rock formations give a unique taste of Evian water and balanced mineral content. In 1789, Evian water, because the cure of a French aristocrat of the kidney stones and has since been recognized as the health of the water, its excellent therapeutic efficacy in 1878 recognized the French College of Pharmacy, therefore, be called natural mineral water of Evian water, nobility. Although the Evian mineral water is expensive, but they have a large number of loyal fans around the world, and up to 10.8% of the global market share, and even some senior restaurant waiter also, ‘We only Evian water,’ be proud of. When we consult with Sandy original 6 power marketing rules to evaluate the Evian mineral water, we found that, regardless of where on the one hand point of view, Evian can be termed a classic case of brand marketing, and its has sought to bring innovation and advancing with the pioneering spirit is even more impressive indeed. Recently, the French Evian mineral water, full of English and creative fashion designer Paul Smith (Paul Smith) joined hands to create a youthful 2010 special edition commemorative bottles - bottles of Evian clouds. The commemorative bottle d