Innovative epiphany moment.docVIP

 PAGE \* MERGEFORMAT 17 Innovative epiphany moment Innovative ‘epiphany moment’ ■ text / Michael Barnett Translation / rapeseed If successful with randomness, like ‘epiphany moment’ (The Click Moment) author Frans Johansson (Frans Johansson) put it, does it achieve success through the operation of the system do? In fact, the proper combination of staff, outstanding creative, reasonable risk measurement, this combination can be used as the cornerstone of business success. Launch a game can change the rules of the trade or other commercial creative product solutions, which is the dream of every business. But only a handful of companies are lucky enough to be able to realize their dreams. But some companies, people think it seems easy to achieve this dream. For example, Apple, which once again subvert innovation, from iPod, iTunes, iPhone to iPad. Johansen book ‘epiphany moment’, said this, no one way to help businesses make judgments, not exactly informed of such a significant impact on how to generate ideas, when produced, even when the creative people in the implementation of whether success did not grasp. And in practice the process, the company will be a complex of many factors unpredictable. Series of events (A Chain of Events) For those who had carried out a very successful brand sports businesses, such as Starbucks, Microsoft and Google, Johnson believes that the movement of these brands carry out the process, if not because there are some unexpected uncontrollable events, then these movements are not so successful. ‘If you dig deep inside these success stories, you will know that behind these success stories, often not before the people imagine.’ Johnson said, ‘When something happens, people realized, No one can really predict the future, even those that we are very familiar with the story, most only provide a way of thinking - to help us understand what happens there. ‘ Johnson cited Starbucks CEO Howard Schultz (Howard Schultz) exam