Innovative models to create a new world of health goods market!.docVIP

Innovative models to create a new world of health goods market!.doc

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Innovative models to create a new world of health goods market!

 PAGE \* MERGEFORMAT 10 Innovative models to create a new world of health goods market! Health care products market, more and more difficult. A single marketing model, more and more difficult to work. Conference marketing, services marketing has been done ‘bad’, consumers generally do not trust; while the terminal high-altitude Distribution of the traditional model of advertising, is also facing consumers can hardly be persuaded depth; data transfer slow, market information seriously lagging behind; consumers an effective information is difficult to collect, difficult to fully use, can not establish efficient and useful databases and so on. Market development trends suggest that integrated use of a variety of tactics, using combined marketing model has become inevitable. What is the use of a combination of marketing models in order to success in the market? Not long ago, a customer find us, hope that we help him find a breakthrough way. Dilemma - a good product, positioning is difficult X capsule is a very good product, it could help lowering blood pressure, lowering blood sugar, high blood cholesterol, high blood sugar lightly grasp a crowd, or both groups were arrested, and that are fairly large market, ah. Customer confidence in us. But the fact that really true? This product really can be arbitrarily targeting? Many years of planning and marketing experience tells us that the more the surface looks easier to locate the product, positioning them more difficult. No studies have no right to speak, in order to conduct accurate positioning of the product, we must first look at the target consumer state. After a week-long city tune city tune out the results surprised us and customers. Although the surface is able to see this is a ‘secondary lipid-lowering, lowering blood sugar’ and ‘double down’ products, but to the high blood lipids, high blood sugar are caught by the crowd, the difficulty is too great. Why? 1, to seize the high blood glucose groups. High

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