Innovation not just technological innovation.docVIP

 PAGE \* MERGEFORMAT 4 Innovation not just technological innovation Glad to hear that apple, an apple devoured by insects, more than Microsoft as the most profitable, highest value IT companies, has recently been stir-fried network. Apple to be ahead of all of the IT industry, or even all of the weight light, if only because the technology dictates, no one can agree, such as its iPhone, iPad, etc., definitely not the first one developed, in the end why? is not there are other deeper things, this has long been resolved. But why, Many industries still on or just pay homage to the technology, while ignoring other aspects of the factors? It makes me to think we are in this industry - the paint industry, especially in building decoration materials industry in the coatings industry, new products or even emerging new gimmick, in the end still could not go beyond, I am here not to say that beyond the industry leaders, but beyond their own goals in mind, in the end why? Through my years of invasion in the paint industry, first on the paint production technology research and development, and later applications of paint products, the last of the paint channels of marketing analysis and research findings, we paint industry appeared to imitate the surface of a shallow, low innovation (just a technical innovation or marketing channel innovation grimace. few companies seriously want to think we as a difference in the paint industry enterprises, how to explore their own way of innovation or industry? how the election LO overcome obstacles after the firm go from here? how to walk this road, when, and constantly adjusted his course, let us mind the goal of closer and closer. Here we look at a few common phenomenon in the paint companies: A company, year after year of booming sales, technology is also quite good, and I’ve been to showcase their products the company also showed them in this industry has a strong market power, but unfortunately is not able to open up channel