Innovative high-quality brand-based means of communication + = yellow Fei.docVIP

 PAGE \* MERGEFORMAT 8 Innovative high-quality brand-based means of communication + = yellow Fei A single product, no brand, no channel or even no sales experience, how to find a breakthrough in the gap, open up their own market? This is a small number of regional brands are the problems faced in recent years, Yantai, Shandong from the ‘yellow flushers’ Spicy Peanut quickly became popular, a popular food in many city offices, sometimes a lot of people competing recommendations, can be described as a a miracle. Especially frequent changes in the snack food market today, a single product category in the absence of any advertising, marketing and promotional tools to quickly get the support of other high-end white-collar crowd pro-gaze, just as a local product, the success of Huang Fei-Peanut Road is quite interesting. Many people have noticed some very Huang Fei-regulation of the practice, simply put, is to take advantage of the ‘microblogging’ This new power of the media. No one knows microblogging in modern commercial development will play a role in what , had no one can estimate how much energy it can be sure, the new media’s role in the development of modern business will be growing while the ‘yellow flushers’ brand communication opportunities to grow exponentially, to a large extent, indeed with the microblogging platform. With the development of society, office workers have become the absolute main online shopping crowd, from clothing and shoes to makeup, skin care products, to the 3C digital, all workers of the network purchase target Huang Fei Hong is from 2010 into the platform. According to relevant survey, in 2010 China microblogging users reached 160 million, of which more than twenty million a day on. Plus 30% of people use mobile phones for Internet access, add up to nearly 30 million a day even more people in the use of microblogging. monthly total visit time is close to ninety million hours, which will undoubtedly provide a great business op