Innovative Power.docVIP

 PAGE \* MERGEFORMAT 6 Innovative Power After years of effort, China has finally reached the door of WTO; although some hot, but the Internet technology as the representative of information technology will eventually be used for the majority of enterprises; due to excessive competition, many enterprises are subjected to little or no profit pain ... ... more and more frequently in the internal and external environmental change, the context of survival and development into many enterprises have to face the acute subject, thus, innovation and change has become the natural choice for business breakthrough. Then the driving force and source of innovation and where? The answer is: on the one hand depends on whether or encourage innovation within the enterprise (whether there is a systematic development of innovative mechanisms, in particular senior management’s attitude to innovation); the other hand, is from the customer. In fact, due to the ‘inert’ role, many ‘innovations’ are often abortive. With regard to inertia, people all have, inertia is one of human nature by the member companies are equally inert. Corporate inertia reflected in the conservative, stubborn conservative, refused to accept new things, new technologies, could not understand without putting a negative attitude to innovation and even took to suppress the practice to enable enterprises to lose a lot of golden development opportunity. It should be said that this is a common problem enterprises. In fact, many companies the most front-line staff (such as market, technical developers) have a lot of unique ideas, but because of the relationship with the company’s focus is not, or because of the lack of support from top executives mostly failed. Any innovation requires putting in a lot of energy, and the need to accept the risk, these areas will bring some pressure on top executives. Under the trade-offs, and many executives chose a low-risk strategy, many innovations have been thus sacrificed. To ha