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Inside the embattled artistic breakthrough
PAGE \* MERGEFORMAT 10
Inside the embattled artistic breakthrough
Shenzhen, China Merchants Group, a chain of health care products failed cases
Shenzhen 1 of a health care products company was originally a women’s health products to do business, the main job of women’s slimming and beauty products, and numerous health care products, like the drug companies, using the channels on the supermarket and pharmacy shelves are sold, and from and large Shopping cooperation Standees slowly changed to counter the way, followed by product category due to the increase in out of a store’s counter health care products plus chain way.
With several self-counters in the following, a health care products company immediately made use of investment approach to the rapidly expanding business marketing system, and build Franchise Monopoly-style marketing network. Thus, through the network, store and related media, investment promotion, the year over time, the company has been a rapid development, from Shenzhen in the rapid development of several operated stores to the whole of Guangdong and the domestic total of more than 100 of the as well as 30 franchised-operated stores, the company has tasted the sweetness brought about by China Merchants join.
However, the take over happened Querang a health care products companies close down almost into the realm of: first, many people from out of health care products companies who joins the company after the system, but not through the company’s consent, any shop in the relevant area, with the other franchisees, even with the company-operated stores generated a serious between the vicious competition, price war, the staff hired between dredged; 2, the franchise not only from the company’s purchase, but also from other Company purchase, but the quality does not guarantee, often leading to consumer complaints, requesting a refund of customers increased, more complaints to the Consumer Council and other government agencies, seriously affect
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