Insight into the product re-positioning.docVIP

 PAGE \* MERGEFORMAT 8 Insight into the product re-positioning The rapid development of the market economy today, a variety of increasingly fierce competition between products, to get their products have a place in the competition brought about by, or even a long-term in an invincible position, it is necessary constantly to reposition the product to satisfy the needs of the consumer to break the competitive disadvantage situation, to gain new vitality and growth. 1, the product re-positioning of the reasons for Affect product re-positioning of two main factors: one is the external environment, the other is the corporate internal factors. Usually have the following specific forms: 1. Changes in consumer demand affect product re-positioning The original product positioning is correct, but because of the selection criteria of consumers have changed, from corporate buyers into loyal consumers to competitors. They may be subject to product prices, styles and other effects may also be subject to the impact of change, such as the original focus on product features, and now pay attention to product image. In this case, we need to re-position their products. 2. To locate errors. Company’s products on the market, if the market for products reflecting the cold, a large gap between sales and forecasting, it is enterprises respond to market investigation and analysis, business diagnosis, if it is not appropriate product positioning, they should be the product repositioning. 3. To locate the obstacle to enterprise market development In the course of the development of enterprises, the original location may become constraints hinder businesses to develop new markets. Or because of changes in the external environment, enterprises are likely to gain new market opportunities, but the original location and the external environment is difficult integration, a company for the development and expansion of the purpose, need to be adjusted and changed the original location.