Insight and Innovation - the entire store cosmetics industry export case study.docVIP

 PAGE \* MERGEFORMAT 9 Insight and Innovation - the entire store cosmetics industry export case study Innovation, creative industries have never had the elements to gain its own unique market position, enter a field without competition to create a strategy for a miracle, this is the dream of every enterprise’s ‘Blue Ocean Strategy’. However, this innovation can be accepted by the market and create a true blue ocean, not the ‘innovation’ is able to achieve. Numerous sink like a stone because of the ‘innovation’ brand proved: only insight into the industry based on innovation in order to obtain a real market opportunity! This paper will analyze the ‘Natural Beauty’ and ‘20 degrees’ in insight and innovation efforts. Natural Beauty, 20 degrees 7 by the end of 1408 in mainland China store, which operated stores seven commissioned an operating stores, franchises 1400, sales increased by 32% to 316.8 million Hong Kong dollars. These impressive figures behind the embodiment of natural beauty in the ‘insight’ and ‘innovation’ efforts, and it is based on this, the success of the ‘natural beauty of the Kingdom’. Insight and Innovation 1: move faster access to new markets, gain market ‘leadership’ position. Insight: In 1992, in mainland China, many women only know how to face the basis of maintenance, do not know how to ‘do the face’ of the skin is poorly understood Sharon’s case, because Madam Chen Xiangmei encouragement, Dr. Cai Yanping are determined to invest in the mainland , and it is such a decision, Dr. Cai Yanping created a new business platform. Innovation: On the one hand, natural beauty and the use of print and television ad campaigns to raise product awareness. Dr. Cai Yanping also set up television and radio talks beauty, pushing up the natural beauty of publicity momentum. On the other hand, happen for a change in Taiwan do not take the department store channel marketing approach, major department stores in Shanghai, the establishment of natural beaut