Instant noodle industry- strategic innovation is the way.docVIP

 PAGE \* MERGEFORMAT 14 Instant noodle industry: strategic innovation is the way This year, the white elephant led to the production of cheap instant noodles products manufacturer, meeting three times within the industry launched an attack on the public to the Master Kong, accused of Master Kong buyout shelves and specific sales channels and monopolizing the market of competitors, and by “Fumanduo” loss of business, against the low price of instant noodles business conduct. In related news, Master Response Public Relations Leader, said: “Master Kong’s market position and market share are the results of years of painstaking efforts, we do not monopolize the market, there was no use of its ‘Fumanduo’ brands engage in price competition case. “In addition to this positive response, the Master Kong has quietly in the operation of the” non-fried “, and stabilizing the top spot to do instant noodles Master Kang involved in “non-fried”, this has become dark due to fierce competition in the instant noodle industry, even more blurred, I believe, instant noodles, enterprises will unanimously ask: Where is way out of this industry? Instant noodle industry go? No doubt, strategic victory is the enterprise success and failure. Instant noodle industry strategic marketing model determines the development of the industry trend, business development should stand on a higher strategic level, we should note that under the competitive dynamics continue to adjust its marketing model, category innovation, management, upgrades, technical innovation, market segments, marketing models have become the industry adjustment and upgrading of the breakthrough. Instant noodles as a high degree of market concentration, intense competition in the industry sectors, has experienced a glorious period of development, after years of accumulation and operation of the major brands have developed their own unique value proposition and wisdom, people have been familiar: for President “taste”, Jinm