Integrated services highlighting the power to create value - commercial integration of the marketing pharmaceutical drugs documentary.docVIP

 PAGE \* MERGEFORMAT 37 Integrated services highlighting the power to create value - commercial integration of the marketing pharmaceutical drugs documentary In May 2005, as preparations for editing and publishing ‘Marketing skill’ Notes from marketing, put 99 years to do in this case sorted out, although the planning and execution time elapsed for a long time, but the project implementation process and the results are very exciting today, this Planning case still affecting the market, I am finishing up this case as to explore with you the exchange. Shangluo City, Shaanxi Qinling Mountains is located in the southern foot of the urban population about 30 million people, a living is relatively concentrated, the economy is relatively backward in other parts of Shaanxi, Shanxi Shangluo regional medicine company, awarded the Department of Beixin Street West is a medicine company, opened in the city center a Zero sideline of the external sector, 99 companies mode of operation by the end of reform, the implementation of contracted operation, after a detailed market research and analysis, I decided to contract for the Zero Division. China’s pharmaceutical business, including wholesale and retail. Because of the special nature of drugs has long been China’s medical and circulation has been used to purchase and market, we should gradually allocation of three wholesale distribution management and strictly control the flow of drugs. As early as the planned economy era, the model for the protection of people’s health, supporting national economic development has played an escort to do with into the next decade, with the reform and opening up, especially in the pharmaceutical industry, opening up by the planned economy era pharmaceuticals Driven by the lucrative China’s sharp increase in the number of pharmaceutical enterprises, which basically declared three wholesale management system collapse. Shangluo Area medicine is a pharmaceutical distribution business Shangluo P