Injection-based idea of the promotion of generic drugs.docVIP

 PAGE \* MERGEFORMAT 6 Injection-based idea of the promotion of generic drugs Past two years, below the county level, the rural medical market-based ‘third terminal’ was raise a hubbub, to seize the end of the business crowding together, regardless of the size of the join. This year in May, a county in Hunan Province pharmaceutical company anniversary celebrations, more than 40 manufacturers to the meeting, two or three sharing a table manufacturers, promotional staff are customer’s N times. This is evident from a reflection of the development of two or three years after meeting marketing of such promotional activities have been to the transformation of time. Generic drugs can be broadly divided into injection-and non-injection type, brand amp;amp; Poor non-injection type drugs, infusion class, engage in a promotion, let customers know the activities and content, pull-point alone, sales are no problem. Blindly rely on to do activities to increase sales, I think not every company is willing to look at things. Injection type of situation is more complicated, the status of the various manufacturers are not the same. Here a company in Jiangxi Province as the prototype of the XX needles to explore the promotion of injection-based idea of generic drugs. XX needle production and sales from the last century, the seventies onwards, has been thirty years, is extracted from Chinese herbal medicine Chinese medicine XX injection, pharmacological effects of analgesic anti-inflammatory, blood circulation roadways and the terminal is mainly used for treatment of sciatica , rheumatoid arthritis, bruises, back pain, etc., 2ml * 10 pieces / box packaging, is currently priced at 8.8 yuan. In a rural market-based terminal, the doctors who decided to use XX needle, the patient is the recipient, the operation mode is the provincial level, city 2, there are two or three extension agents is responsible for the promotion of the city, the amount of twoWork . Hunan market samples, wit