Injuries Brand 4- publicity columns publicity is difficult.docVIP

 PAGE \* MERGEFORMAT 4 Injuries Brand 4: publicity columns publicity is difficult Publicity column has two kinds of corporate internal and external communication role, but internal communications-oriented, which is the business newspaper, business magazines as a major billboard outside the front, not only responsive, but also can lead to staff attention. Publicity column is part of the corporate culture that promotes the building of enterprise culture, such as: shared values and behavior of the formation, business ethics, entrepreneurship and business concepts, and corporate propaganda to create a harmonious atmosphere and so on. Publicity bar is small, but it could involve corporate strategy, personnel, systems, specifications, production, marketing, product, brand, public relations and publicity, image design and other aspects, so businesses can not ignore the management and maintenance of billboards. Although our billboards can produce unexpected effects, but if the enterprises do not take this seriously, or that ‘the rise of for, the rise and fall while the stop’, it will not display its role is difficult to promote corporate brand, and sometimes hurt the brand. For example, some enterprises are not billboards for one year update, thinks the bar out of a can be ‘once and for all’, and even some companies do not replace the billboards in 2023. The content of billboards have been expired, even the word faded color, content just to stay two or three years ago. For example, a family Steel business in this year’s production capacity is 15 million tons, but the information bar capacity is only about 5 million tons. If the companies do not understand the business conditions in the external circumstances, that such data is invalid? If the plant ran into the customers to visit, it will because this data is lost a new clients? Production of the same billboards require planning, for example, where several aspects of the need to demonstrate the company’s image, whic