Intention to do marketing to small businesses.docVIP

 PAGE \* MERGEFORMAT 6 Intention to do marketing to small businesses Needless to say, business marketing is resource-push. No matter what kind of classic marketing theory, its resources are inseparable from the final landing, but the distribution of resources and the imbalance between the different companies we used to see the big corporate marketing masterpiece, once started, is the regional market linkage, on the ground activities and high-altitude launch linkage, the linkage of social resources, things then become, as if natural. Big business marketing, we are only concerned with a marketing campaign’s overall planning and vision, and not concerned about the direction of the way because there are so many resources there, as long as the direction is not a fundamental error, the method can always find , and the results are not too bad. However, in the gorgeous big business behind the marketing to attract eyeballs, there are also many small and medium enterprises, they are short of money, lack of people, lack of social resources, it seems its room for maneuver is very small, they do not even have chance to care about the direction of right or wrong, just headache on how to find a way to achieve their marketing strategy, marketing their products out and they care about is that there is no market, concerned about how to live, then live is better. Thus, we have to admit, the big troubles, and small sorrow for SMEs, the classical theory of marketing, marketing classic case, to allow them to learn very little. Why? Is because reason is a correct and objective conditions are not allowed to, can not practice, and finally ended up unfulfilled, empty envy. However, those big companies are born it? In fact, in addition to those formed through the integration of resources daunting large enterprises, many very large brand vitality by small and medium enterprises to grow up step by step, which is a long resource accumulation process, including some by leaps and bo