Internet bigwigs of the moral dilemma and a way out.docVIP

 PAGE \* MERGEFORMAT 5 Internet bigwigs of the moral dilemma and a way out There is no doubt, Taobao Mall area of ??the siege incident was some time ago the Internet was the fire thing, and now the whole direction of public opinion tends to ‘harmony’ may eventually their will to make concessions. In fact, if reasonable to talk about business rules do not speak the words of , we are all in accordance with the rules, are understandable, so I feel no need to evaluate who is right. Moreover, Taobao The problems encountered by other companies have experienced over the past less than a year, accounting for Internet flow, information flow, cash flow, three high ground of Tencent, Baidu, Alibaba spate of crises. Tencent and 360 3Q war, Baidu Library ‘denounce storm’, Taobao Mall with the ‘siege’ event in the new era of corporate media crisis, failed to survive the three Internet giants, so its to be viewed in isolation and evaluation of Taobao merits and demerits of mall events, not as stand higher, to understand what this has been carried out in the Internet age widespread new phenomenon. Crisis wraps industry bigwigs For Internet giants face a crisis, as I wrote an article called ‘boss of trouble’, the main point is that the big boys of the crisis is the industry leader because of social expectations of social responsibility caused so there is a crisis is not just only in the Internet field, in the traditional industries which are also common. Mengniu is recognized as a strength, but not respected companies, the recent negative news is constantly, because the King family medicine ‘dioxane events’ and suffered heavy losses, the store shelves The product has a lot of depression than the initial market, Lenovo recently because music pad on the mainland and Hong Kong price difference is too large and much-maligned, though crisis many companies, but the real influence of the crisis, may occur more leader in the industry body. is the so-called enterprise the greater