Internet sales of clothing.docVIP

 PAGE \* MERGEFORMAT 10 Internet sales of clothing [Abstract] clothing sales network model built on the Internet as a new marketing model, and traditional clothing sales model comparison, not only changed the type of the business, reduce costs, but also change the consumer’s shopping concept, and behavior. In this paper, online apparel sales model compared with the traditional marketing model, analysis of the advantages of Internet apparel sales model, and its introduction of the problems raised online fitting system, improve service quality, to provide safe and reliable payment money system, a sound logistics system response. First, the network model and the traditional clothing sales marketing model comparison Sale or purchase of clothing through the network belong to the scope of fashion marketing, from marketing point of view, this difference is mainly reflected in the sales and service processes and service elements of the traditional and the difference between network marketing clothing on such as shown in Table 1. Table 1 shows that, compared to the traditional way to buy clothing, buy clothing online in the following four ways: 1 different habits and experience in traditional clothing sales model, through long practice, dealers and consumers have accumulated a wealth of experience, and formed a habit of buying clothes online mode, the lack of dealers and consumers practical experience. (2) perceived in different ways. Traditional sales methods, consumer perception is that the entity clothing, through the perception of the real fitting clothing sizes are fit, whether for their own visual style, online, apparel and graphic material can only be understood through the clothing, clothing size and fitting to rely on the experience of visual effects software tools or by supporting implementation. 3 interact in different ways in traditional cases, distributors and consumers face to face, and timely interaction, network conditions