Internet the implementation of Integrated Marketing Communication Strategy Analysis.docVIP

 PAGE \* MERGEFORMAT 8 Internet the implementation of Integrated Marketing Communication Strategy Analysis   [Abstract]: Integrated Marketing Communications is to coordinate internal and external resources and the diversification of channels for the dissemination of information to consumers consistent marketing strategy. The footing is the marketing strategy integrated marketing communication strategies on the Internet, corporate marketing activities, and in accordance with the characteristics of the Internet to develop appropriate marketing communication strategy.   [Keywords]: Integrated Marketing Communications; marketing; Implementation Strategy   Integrated Marketing Communication (IMC) This idea is in the 20th century, the mid-80s by the American Marketing Masters Tangshuerci made and the. IMC’s core idea is: to integrate all the resources inside and outside enterprises as a means of recycling the production behavior and market behavior, and fully mobilize all positive factors to achieve the enterprise unified communication objectives. IMC heart to start from advertising, stressing the contacts with customers from different perspectives and point of contact to consumers through the dissemination of clear and consistent corporate image. This point of contact down to the product packaging colors ranging from the company’s press conference, every contact with consumers will be to the consumer awareness level of the company, if all points of contact can spread the same positive message , we can maximize the spread of the company’s influence. The same time, consumer psychology has assumed that: In the minds of consumers will be the formation of all things, a certain concept, if the brand can make the spread of the concept and the concept of consumers already have some relevance, it will certainly deepen the consumers of the kinds of the concept of impression, and achieve brand-building networks and the formation of brand association purposes.