Interpretation from consumer psychology and consumer sense to create value.docVIP

 PAGE \* MERGEFORMAT 3 Interpretation from consumer psychology and consumer sense to create value 2003 co-founder of theory of core competitiveness, the U.S. strategic management expert CK Prahalad and other consumers in lt;lt; dynasty: the consumer to create value gt;gt; a book put forward ideas to create value. Creating a core value thought is how to make consumers become problem solvers such as to enable businesses and consumers to become a community to create value, to capture value. consumers through explicit or implicit transaction mode, in helping companies create value for to continually seek value. Specifically, companies can no longer carry on as before Which way to think and to take unilateral action, based on consumer demand for value creation, but with consumers to create value, not just because of the value of goods created by the enterprise and with consumers exchange (to meet the demand of things, but consumers and businesses together to create a network system is a two-way interactive process. To achieve marketing together to create value for businesses and consumers, we must first ensure that enterprises or businesses and consumers to be made to think is to be consistent. Like ‘fancies’ is a physiological phenomenon, when we put it to refine brand value of this state, it is no doubt that captures the hearts of consumers. remember: brand value is not a business or own businesses, it must come from the voices of consumers, and consumers through the generation and create added value. When a product or brand can be close to the hearts of consumers demand, reflecting on consumer sentiment and meticulous care, it will be able to toggle chord with consumers, so that they are infected hearts, shocking, to obtain consumer acceptance, love and loyalty, marketing, naturally, is not a problem in this context must also allow marketing of mutual businesses and consumers get value and continue to maintain and gain greater value. Recognizing the bran